Scaling D2C brands to beyond £40m per year through high quality, high volume Meta + Google Ads
Four kinds of ad, made at volume
to see the ads
Work · UGCUGC is now the engine that powers modern Meta accounts
Different faces fronting the same idea is, to both the viewer and to Meta, a genuinely different ad. We source, brief and manage the creators.
Work · Ugly adsUn-designed, and better for it
Quick to make, native to the feed, and the simplest way to show how a product works. Cheap enough to produce by the dozen and find the angle that scales.
Work · StaticsOne idea, one image
Offers, comparisons, checklists and product benefits. Unlimited static production runs alongside every video sprint.
4 brands; £40m in revenue.
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Case study · CabinZeroFirst £2m revenue year through scaled Meta + Google Ads
The situation
- Cabin-sized travel backpacks with a thriving wholesale network, expanding into the UK, US, EU, Japan, Australia and Malaysia.
- Meta had never become a dependable source of new customers: a handful of multi-benefit ads carried the account, and performance went when they fatigued.
- Google leaned almost entirely on brand search.
“Their shift toward benefit-led creative and smarter campaign structure helped us scale internationally while maintaining profitability.”Neil · Founder, CabinZero
What we did, and what happened
- Single-minded, problem-solving creative. One persona, one travel problem, one fix. Airline bag fees and packing capacity carried the account.
- Scaled UGC and video, then localised the winners into six markets, including Japanese.
- Regrouped Google by region and segmented products by margin.
Case study · Big Potato£2.7m in 6 weeks and #1 on Amazon rankings in UK and USA
The situation
- Briefed on 1 November to find winning ads that could scale a £600k budget before Christmas, with Thanksgiving and Black Friday three weeks away.
- One ad for Herd Mentality was driving real scale. Everything else fell short, and replicating the winner didn’t work.
“In just three weeks they delivered 100+ videos, each aligned to clear audience personas, that helped us test, learn and scale fast.”Nat · Content lead, Big Potato Games
What we did, and what happened
- Niche-led concepts instead of iterating one winner, each with its own hook, angle and script.
- Ads written around real scenarios: hosting Thanksgiving, the pre-Christmas dinner party.
- Authentic gameplay, “ugly ads” and peer-to-peer UGC, 100+ unique videos across the sprint.
Case study · Chinti & Parker£2m in a quarter through the right creative and right offers
The situation
- A luxury cashmere and knitwear brand with a strong name and exceptional return on brand search. Engaged in October, one quarter before Black Friday and Christmas.
- Every product sat in a single Performance Max campaign; Meta leaned on high-production video that looked beautiful and did not acquire customers.
“They transformed the scaling potential of our Google and Meta Ads… with fantastic, double-digit ROAS.”Rachael · Founder, Chinti & Parker
What we did, and what happened
- Segmented Google by product and margin, ring-fenced core lines, and split sale from full-price feeds.
- Replaced high production with premium UGC that demonstrates the product rather than admiring it.
- Creators matched to audience niches, with product-specific use cases.
Case study · Craft Gin Club200% increase in subscribers, on a product that only Meta Ads served
The situation
- A new rum subscription launched alongside an established gin product. The brief: scale it without increasing media budget.
- 90% of monthly Meta spend sat behind a single creative. Nothing to test new audiences with, and nothing to fall back on when it stopped working.
“Atomic Clock didn’t feel like an agency, they felt like true partners.”Olivia · Growth lead, Craft Gin Club
What we did, and what happened
- Produced and tested 200+ distinct ads across angles, concepts and audience niches.
- Built the offer around a comparison: a supermarket bottle versus a handpicked bottle, mixers, snacks and free delivery at the same price. It became the best-performing angle.
- Bespoke landing pages and voucher codes per ad, for tracking down to the creative.
Trusted by the brands that needed more ads
on request
In just three weeks they delivered 100+ videos, each aligned to clear audience personas, that helped us test, learn and scale fast, supporting our product’s rise to #1 on Amazon in the US and UK ahead of Christmas.
Working with Atomic Clock was like an extension of our own team. A sharp mix of creative thinking, platform expertise and commercial strategy that grew revenue year on year with double-digit ROAS.
Their shift toward benefit-led creative and smarter campaign structure helped us scale internationally while maintaining profitability. The impact of Meta and Google Ads has been fundamental to our scaling.
Atomic Clock didn’t feel like an agency, they felt like true partners. In just five months they boosted our paid social sign-ups by 856% and paid search by 201%, all while reducing CPAs.